Abongile "Amanzi" Manzi runs a building supply store in Khayelitsha, South Africa called Amanzi Hardware. He requested a fresh brand identity and collateral pieces to help expand his business, grab the attention of passers-by, and achieve his key goal of establishing meaningful personal connections with customers.

I originally completed this project as a pro-bono partnership with University of Cincinnati in 2018, but I reimagined it in 2020 using the original strategic takeaways and target consumer information.